Asics Onitsuka Tiger

Amidst snow-capped mountains, lush terrains, rough waters and stormy clouds, a mythical 13-animal race unfolds at the behest of the mighty jade emperor. Emphasizing courage and personality, the short focuses on each character’s trait throughout the race while music from France-based Norman Bambi swirls in the background. The fantastical presentation complements a multi-faceted initiative, which included the construction of multiple in-store displays and a Print Campaign. Check out the Behind the scenes Making of Video!

Stills