Harajuku Lovers

PandaPanther went Super Kawaii and created a complete set of candy-colored, eye-popping commercial spots together with FriendswithYou for Gwen Stefani’s Harajuku Lovers fragrance line. This campaign was a perfect fit for us since it involved fun and colorful characters combined with live-action and magical effects. In total, five spots were produced, one hilighting each fragrance. We then combined spots into a single 45 second visual experience which takes us through each fragrance ending as Gwen arrives, calling on her cast of characters to join forces in a super-powered finale.

Stills